Our mission is to make a valuable contribution to your business by working closely with your marketing teams.

We handle a range of different types of research, both qualitative and quantitative for a number of blue chip clients. Our highly experienced executives are specialists in a number of different industries.

Given the importance of the decisions that often rest on research recommendations, we believe that high quality fieldwork is essential as it is the basis of good research. We have in excess of 400 part-time interviewers across the country who are well trained. Strict quality control measures are put in place, which ensure that each interviewer is thoroughly briefed before the start of each project and their work is back-checked before being data captured.

We have the infrastructure to conduct a range of different types of research including:

National samples, all races and both urban and rural interviews

• Random and quota sampling
• Face-to-face, telephone, street intercept, CAPI, postal surveys
• Panel research
• Observation studies

Inperspective abides by the SAMRA and ESOMAR codes of conduct.