SHOPPER DIARY
Create Relevant and Differentiated Shopper Solutions by Customer
With the increase in competition for a share of shoppers’ wallet, retailers and manufacturers are looking to get closer to their shoppers and develop propositions and merchandising solutions that will satisfy their needs.
Shopper Diary is an activation insight tool that links our knowledge of shoppers and their behaviour to specific Retail Environments. The information is derived through a series of interviews, as well as an accurate measurement of actual expenditure over a 6 week period.
Shopper Diary, a syndicated study, is currently the most robust measurement of shopper behaviour and spend across different retail environments in South Africa.
The powerful insights from Shopper Diary are used to provide a framework for Shopper Marketing Strategies. These are translated into compelling shopper propositions which are designed to drive sustainable consumption growth.
These insights can also be of value across all commercial functions:
– Brand development: Provide direction on how marketing / brand
strategies can be used to influence purchase behaviour and decisions
– Customer development: Identify channel and customer issues /
opportunities at a category level
– POP Activation: Improved effectiveness and ROI of trade spend and
POP initiatives
SHOPPER DIARY
Create Relevant and Differentiated Shopper Solutions by Customer
With the increase in competition for a share of shoppers’ wallet, retailers and manufacturers are looking to get closer to their shoppers and develop propositions and merchandising solutions that will satisfy their needs.
Shopper Diary is an activation insight tool that links our knowledge of shoppers and their behaviour to specific Retail Environments. The information is derived through a series of interviews, as well as an accurate measurement of actual expenditure over a 6 week period.
Shopper Diary, a syndicated study, is currently the most robust measurement of shopper behaviour and spend across different retail environments in South Africa.
The powerful insights from Shopper Diary are used to provide a framework for Shopper Marketing Strategies. These are translated into compelling shopper propositions which are designed to drive sustainable consumption growth.
These insights can also be of value across all commercial functions:
– Brand development: Provide direction on how marketing / brand
strategies can be used to influence purchase behaviour and decisions
– Customer development: Identify channel and customer issues /
opportunities at a category level
– POP Activation: Improved effectiveness and ROI of trade spend and
POP initiatives