TROLLEY TRACKER
Do you know where your shoppers go in-store?
We assume that because we are on the shelves in a store, our brand will be considered, but we have seen that only half the shoppers will walk most of the store on any one shopping trip, which means that your category exposure is not guaranteed.
Trolley Tracker is a sophisticated research technique that is about to take retailing to the next level.
A tracking device is put on trolleys and baskets to monitor where shoppers go in a store. This tool identifies store layouts which are easy to shop and which will ensure that the shopper is exposed to relevant categories on specific shopping missions.
Trolley Tracker can also be used to measure the impact and effectiveness of promotional activity in-store and determine the relative contribution of different mediums and campaigns in terms of increasing traffic down the aisle and converting shoppers at the POP.
TROLLEY TRACKER
Do you know where your shoppers go in-store?
We assume that because we are on the shelves in a store, our brand will be considered, but we have seen that only half the shoppers will walk most of the store on any one shopping trip, which means that your category exposure is not guaranteed.
Trolley Tracker is a sophisticated research technique that is about to take retailing to the next level.
A tracking device is put on trolleys and baskets to monitor where shoppers go in a store. This tool identifies store layouts which are easy to shop and which will ensure that the shopper is exposed to relevant categories on specific shopping missions.
Trolley Tracker can also be used to measure the impact and effectiveness of promotional activity in-store and determine the relative contribution of different mediums and campaigns in terms of increasing traffic down the aisle and converting shoppers at the POP.