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Shopper Diary* 2005 highlighted that shoppers were looking for value, excitement, a ‘shopping experience’ and convenience. While these needs are still important, Shopper Diary 2008 reveals that the current economic climate is affecting shopper behaviour...
· The number of shopping trips per month is down (in comparison to 2005).
· Shoppers are doing more one-stop shopping.
· They think more carefully about what they buy and do more planning.
· Shoppers show higher levels of acceptance of stores own brands.
· There is an increased focus on necessities and cutting out ‘nice to have’
items such as ready prepared meals.
· Consumers are cutting back on take-aways, eating out at restaurants and
going away/taking weekend breaks.
· Therefore it is even more important that the products they buy make them
feel good about themselves.
To find out how to engage your shopper in different retail environments contact us on 011-467 0012
*Shopper Diary is a Commercial Shopper Segmentation study conducted by Inperspective Market Research Consultancy.
Shopper Diary* 2005 highlighted that shoppers were looking for value, excitement, a ‘shopping experience’ and convenience. While these needs are still important, Shopper Diary 2008 reveals that the current economic climate is affecting shopper behaviour...
· The number of shopping trips per month is down (in comparison to 2005).
· Shoppers are doing more one-stop shopping.
· They think more carefully about what they buy and do more planning.
· Shoppers show higher levels of acceptance of stores own brands.
· There is an increased focus on necessities and cutting out ‘nice to have’
items such as ready prepared meals.
· Consumers are cutting back on take-aways, eating out at restaurants and
going away/taking weekend breaks.
· Therefore it is even more important that the products they buy make them
feel good about themselves.
To find out how to engage your shopper in different retail environments contact us on 011-467 0012
*Shopper Diary is a Commercial Shopper Segmentation study conducted by Inperspective Market Research Consultancy.
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