How we do it

WE PUT SHOPPERS
AT THE HEART OF
WHAT WE DO

We show you how to connect with your shopper and influence their buying behaviour to drive bigger, more profitable baskets.

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An introduction to the study of shopper behaviour

Our approach blends methodical research practice with an electic point of view.
Jacqui Le Sar

Jacqui
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VIDEO OBSERVATIONS
We reveal the truth between what shoppers say and what they do

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Measuring activation effectiveness to reduce the cost of trial and error on trade spend

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BIG DATA
We give you actionable insight from transactional level EPOS and Loyalty card data

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WORLD CLASS TECHNOLOGY
provides a new perspective on location effectiveness in-store

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GEO-MAPPING TECHNOLOGY
We assist with profitable route to market strategies

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We do basket level analysis to understand how to influence shoppers

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We understand the unconscious drivers of behaviour

SHOPPER TRACKING
“89% of shoppers only walk 25% of the store”

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A SOUTH AFRICAN SHOPPER PROFILE