Our tools include the use of qualitative and quantitative techniques, from BIG DATA to generating insights from shopper psychology. We specialise in emerging markets across both top-end retail and the traditional trade.
Simulated Shelf Interviews
Shopper Tracking (RFID)
Loyalty Card Data
EPOS Data (basket level)
We analyse the patterns in the data that reveal true insight
We know what questions to ask, how to ask them and then understand this in the
context of their behaviour to reveal the truth about shoppers.
We distinguish between what is interesting and what is relevant and in so doing we identify the ‘gems’.
We show you how to build shopper marketing strategies that meet your shoppers’ needs and will influence them to buy.
Our expertise lies not only in identifying the insight but transforming this into a strategy that will change shopper behaviour.
We use shopper insights to build a 5P strategy that prioritises spend to ensure maximum ROI.
We show you how to translate insights into strategy
We facilitate workshops to ensure that the activation achieves the strategic and commercial objectives.
We have training programmes to help build Shopper Marketing capability within your organisation.
Many great strategies fall short because they are poorly executed in-store.
We have the knowledge and expertise to help you execute effectively.
We have innovative tools designed to measure the effectiveness of your in-store activity and what is driving or inhibiting performance.